The Story Behind the X

Naturals didn't just create another product line. They did something smarter. They partnered with small Ayurvedic product makers across India—family businesses in Kerala making hair oils for 20 years, traditional skincare makers in Tamil Nadu, body care specialists in Karnataka.

The X stands for this collaboration. Salon expertise meets small business authenticity.

Why This Actually Works

Naturals sees thousands of clients daily across 600+ cities. They know what works on Indian hair and skin because they're literally working with it every day. Different textures, climates, problems.

Now pair that with small manufacturers who've been perfecting natural formulas for decades. Who source neem locally. Who understand Ayurveda because it runs in their families.

Result? Products tested in real salons AND made with proper traditional knowledge.

What We Sell

Hair stuff - Shampoos, oils, conditioners. That anti-hair fall oil? Recipe from a Kerala business that's been making it for 20 years. Naturals helped scale it properly.

Skincare - Face washes to night creams. Partnered with Ayurvedic makers who knew the formulas. We handled packaging and testing.

Body care - Scrubs, lotions. Traditional recipes, modern standards.

Everything's tested in Naturals salons first. Real stylists, real clients, real results.

The Small Business Angle

When you buy NaturalsX, that money goes to small manufacturers. Local employers. Direct farmer sourcing. People who wouldn't reach you without Naturals' network.

We're the bridge. Naturals brings distribution and salon credibility. Small businesses bring authentic quality. Win-win.

Where To Get It

Right now, NaturalsX is available on our website and at select Naturals salons. We're starting focused—making sure everything's working smoothly before expanding everywhere.

Some salon locations have the full range. Others are testing products with clients first. Check with your local Naturals or just order online.

Why It's Affordable

Small businesses skip the celebrity endorsements and fancy marketing. Cost savings go to you. Plus Naturals' distribution cuts out middlemen markups.

Good natural shampoo doesn't need to cost 800 rupees. Ours is around 400-450 because we're cutting unnecessary costs.

Quality Control

Don't worry—"small business" doesn't mean no standards. Everything goes through Naturals' quality checks. They can't risk their salon reputation. Each batch tested, ingredients verified, formulations stable.

Small partners get support on manufacturing practices and documentation. It's real collaboration.

Try It Smart

If there's a Naturals salon near you that stocks NaturalsX, ask them to use the products during your service. See how it works. Talk to your stylist.

Can't find it at your salon? Order from the website. We ship across India and you can always reach out if you have questions about what'll work for your hair or skin type.

Bottom Line

NaturalsX isn't trying to be another big beauty brand. It's Naturals understanding Indian beauty needs and connecting you with people who make authentic natural products.

Small businesses get a platform. You get salon-tested natural products at fair prices. Naturals expands beyond cuts and colors. Everybody wins.

Trusted Naturals with your hair for years? Maybe trust them with the products too. New to this? Try it at the salon first.

Shop NaturalsX - Your trusted salon meets India's best natural product makers.